Are you getting ready for winter? Let Modern Graphic History Library help you prepare with some Perfection Oil Heaters by Norman Rockwell.
Saturday Evening Post, September 15, 1917
While Norman Rockwell is best known for his covers for the Saturday Evening Post, he also illustrated advertisements. After joining the Art Students League in New York, Rockwell and his art colleagues had intended to never "prostitute their art" and only created fine art and magazine art. That promise was broken in 1914, when Rockwell illustrated his first advertisement for Heinz Baked Beans.
As Rockwell's covers gained popularity, advertisers sought the artist to illustrate their products. A Saturday Evening Post cover earned Rockwell $300, while an advertisement earned him up to $1000.
While Rockwell did create advertising art, he never considered it equivalent to the art he created for Saturday Evening Post covers. He believed those covers had a "creative integrity." He accepted the fact that the advertisement artwork was created for the money.
Rockwell illustrated the Perfection Heaters from 1917-1918. Some of the work is signed ; the unsigned artwork is most likely covered up by ad copy and logos.
Stay warm this winter -- perhaps these Rockwell heater ads will help.
All images are from the Walt Reed Illustration Archive.
Information about Norman Rockwell was from:
Solomon, Deborah. American Mirror: The Life And Art Of Norman Rockwell. Farrar, Straus and Giroux, 2013.
Stoltz, Donald Ronald. The Advertising World Of Norman Rockwell. Harrison House, 1986.