Guide to Sources on Promotion

For most useful sources, go here:

http://www.olin.wustl.edu/docs/library/PromotionPlans2.pdf

For information on amount spent on specific brands and in which media, go to Ad$Spender, which can be found here.

http://apps.olin.wustl.edu/library/articles/db.cfm

ra 2/21/12