Library Classroom Connection

Apparel in Russia

Datamonitor

1. Go to the database list on the Business Library Website  http://apps.olin.wustl.edu/library/articles/db.cfm
2. Choose Datamonitor
3. Type Apparel retail in Russia into the search bar
4. Scroll down to Industries
5. The first report there should be Apparel Retail in Russia

Passport GMID

1. Go to the database list on the Business Library Website  http://apps.olin.wustl.edu/library/articles/db.cfm
2. Choose Passport GMID
3. Scroll down, accept terms
4. On the left hand side in the drop down menu, choose Apparel for the industry
5. On the following drop down menu choose Apparel for the category, click GO
6. Scroll down and click Now Choose Geographies
7. Expand the Eastern Europe option, choose Russia, click Run Search
8. There will be a list of reports, some of which may be more useful than others

Mintel Reports

1. Go to the database list on the Business Library Website  http://apps.olin.wustl.edu/library/articles/db.cfm
2. Choose Mintel Reports
3. Set up a New User Id/Password and login
4. Type Retailing in Emerging Markets into the Search bar
5. There will be a report called Retailing in Emerging Markets
6. Once you choose this, you can choose Russia on the left hand side

Business Source Complete

1. Go to the database list on the Business Library Website  http://apps.olin.wustl.edu/library/articles/db.cfm
2. Choose Business Source Complete
3. In the first search bar type retail industry and clothing industry. To the right, in the drop down menu choose “subject terms”
4. In the second search bar type Russia. To the right, in the drop down menu choose “geographic terms”. Run search.
5. The 6^th item down should be an article titled “Uniquely Positioned” from the Economist

 KD (10/11)

Office Supplies in Europe

1. Go to the Business Library website http://apps.olin.wustl.edu/acadres/kopolow.cfm

2. On the left hand side choose Databases A-Z

3. Choose Datamonitor 360

4. In the search bar type Office Supplies

5. On the right hand side under By Geography choose Europe

6. Scroll down to Industries, choose the report Office Services and Supplies in Europe

7. At the top of the page click on Download Report

 

KD (10/2011)

Staples/Office Supplies

1. Go to the Business Library website http://apps.olin.wustl.edu/acadres/kopolow.cfm

2. On the left hand side choose Databases A-Z

3. Choose Mintel Reports

4. Create your own user id and password

5. In the search bar type Staples

6. Choose the report Office Supplies-US- February 2006

 

KD (10/2011)

Pet Food

1. Go to the Business Library website http://apps.olin.wustl.edu/acadres/kopolow.cfm

2. Click on Databases A-Z

3. Choose Passport GMID

4. Accept terms

5. On the left hand side, click the drop down menu called First Choose an Industry, choose Pet Care

6. On the next drop down menu Now Choose a Category, choose Pet Food, click Go

7. On the Category Tree under Pet Food, also choose Dog and Cat Food. Click Now Choose Geographies.

 8. Choose World. Click Run Search

9. Click on the box next to the article Surge in Emerging Market Demand Key to Strong Global Growth in Pet Food. Once you click on the box, the article title will appear at the top of the page under My Selections. You can continue to add articles to this box or click on View All Selections.

 

KD (10/2011)