Library Classroom Connection

IPAD

Go to the Business Library database page.  Scroll down and click on Business Source Complete.  Do a search on Ipad.  This will pull up a number of articles.

Go to the Business Library database page.  Scroll down and click on Marketline(Datamonitor).  Do a search at the top of the page for Ipad.  This will pull up a number of topics including a report on Apple parent company to Ipad.

 

MC 3/2011

Barnes & Noble the Nook

Go to the library database page and click on Business insights and on the right hand side do a keyword search for Barnes & Noble and Nook.  This will bring up news items and company profiles.

Go the the library database page and click on IBIS World and do a search at the top of the page for Barnes & Noble and Nook.  This will bring up a report on bookstores in the U.S.

Go the library database page and click on Business Source Complete and do a search for the Nook.

 MC 3/2011

iphone 4

Begin on the Business Library page http://apps.olin.wustl.edu/acadres/kopolow.cfm

Click on Databases

Click on Business Insights

Industry

Communication

Type in iphone 4

Select reports

Key Databases for Marketing info&data

For articles:

• Business Source Complete (from Ebsco Host)
• Factiva (for full text Wall Street Journal and NY Times articles)
• LexisNexis Academic (for full text NY Times articles)

For market research reports

• MarketLine/Datamonitor reports (click on library and education users login)
• Mintel oxygen (create your own username/password)
• Business Insights
• Euromonitor/Global Market Information Database
• First Research
• Plunkett Research
• Hoover's

For demographic/lifestyle/advertising info

• SRDS / Local Market Audience Analyst
• DemographicsNow
• ReferenceUS
• Data Cener - Adversting Age (username & password on Blackboard or contact craigm@wuslt.edu) - Google Data Center Advertising Age
• Statistical Fact Book - from Direct Marketing (soon to be on desktop after logging in)

ra 3/2011

Nike

1. Go to the Library database list http://apps.olin.wustl.edu/library/articles/db.cfm#l-m

2. Choose Datamonitor/Marketline

3. In upper right hand corner of page, click Library and Education Users Log In.  Note: no Log-in ID is required, just click.

4. Type Nike into search bar

5. Under Relevant Company Profiles, choose NIKE, Inc.

KD (3/2011)

 

T-Mobile G-1/ Blackberry Curve

Plunkett  http://www.plunkettresearchonline.com/

1. Choose 'Telecommunications' under "Industry Research Centers" (the bottom of the left hand menu).

2. Click on 'Market Research' or 'Statistics'

Marketline  http://www.marketlineinfo.com/library/Default.aspx

1. In search box type 'Mobile phones'.

2. Search.

3. Under 'Relevant Industry Profiles', click 'More'.

4. Choose 'Mobile phones in the United States'.

Euromoniter http://www.portal.euromonitor.com/passport/magazine.aspx

1. Under 'Search' (top left of the page) choose 'Text Search'.

2. Search 'Mobile Phones'. Limit search to reports by deselecting the other options.

3. Choose the report concerning the USA.

Mintel

1. Choose 'Technology' under 'Subscription'

2. Choose either Mobile Phones US or Mobile Phone Services US.

(KD)

Red Box

Factiva  http://global.factiva.com/sb/default.aspx?NAPC=S&fcpil=en

1. In search box type "McDonald's and atleast3 redbox"

2. Change Date to "In the last year"

3. Search.

4. Click on article.

(KD)

Burger King

Mintel Global Market Navigator

1. Choose Mintel Global Market Navigator from the list of databases on the Business Library website http://apps.olin.wustl.edu/library/articles/db.cfm

2. Type Burger King into search bar (in upper right hand corner of the page)

3. Under Fast Food & Takeaways, choose US

 

(KD 3/2011)

Blackberry

Go to the Kopolow Business Library homepage: http://apps.olin.wustl.edu/library/articles/db.cfm
Select Databases
Click on Mintel oxygen
Create acct and log in
Type blackberry in search box at top of page
Click on mobile phones
Click on Segment performance-Smartphones

Factiva Search
Click Source,
type in Wall Street Journal,
click on triangle,
see letters in box at top,
after letters, leave a space and type and blackberry and trends

http://global.factiva.com/ha/default.aspx

Blackberry

Blackberry

• Go to Plunkett Research
• Click ‘Telecommunications’  (bottom left column) then
• ‘Market Research and Trends’
  
  ra 3/2011