Finding local demographic information

When you need demographic or lifestyle information specifically about the St. Louis area, you can find it several ways...

• Demographics USA Zip edition- HF 5415.3 D 463 2005
• Lifestyle Market Analyst- HF 5415.33.U6 L54
• NEW... online, check out 'neighborhood lifestyle' profiles by zipcode at ESRI Sourcebook America (http://www.esri.com/data/community_data/index.html) Ignore the links to buying the product- we have these CDs at the reserve desk allowing you to work with the data in a mapping format. You won't need the CDs to run some interesting analysis of 'neighborhood tapestries'- just put in your zipcode and it will give you the three top profiles for your area.  It's pretty nifty... here's a sample:

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Segment 09 Urban Chic

Urban Chic residents are well-educated professionals living an urbane, exclusive lifestyle. Most own expensive single-family homes with a median value of $633,000. Married-couple families and singles comprise the majority of households. The median age is 41.4 years. Urban Chic residents travel extensively, visit museums, attend dance performances, play golf, and go hiking. They use the Internet frequently, to trade or track investments or to make purchases (especially concert and sports tickets, clothes, flowers, and books). They appreciate a good cup of coffee, while reading a book or newspaper, and prefer to listen to classical music, all-talk, or public radio programs. Being civic-minded, they are likely to work as volunteers.

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