Library Classroom Connection

A few more links for international marketing projects

It occured to me after class yesterday that I hadn't covered all the products/countries when we talked about resources. In the spirit of 'equal time', I've added a few more links to resources. (I'll add more as time allows):

Match.com/India  Take a look at a posting in livemint.com, called "25 million users will access jobs and matrimonial sites in 2008"(This site is a collaboration between HT Media and the Wall Street Journal, publishing Journal branded news and information in India)   http://www.livemint.com/2007/07/19153511/25mn-users-will-access-jobs-an.html   

Crest White Strips/Netherlands   Here's a report on dentistry in the Netherlands: http://www.fdiworldental.org/resources/assets/facts_and_figures/2000/netherlands.pdf It's for 2000, but it still gives you good information about the Dutch health infrastructure...

Axe/Israel Here's the summary page from Dun & Bradstreet Israel for Unilever israel. they sell the Axe line of products in Israel... http://duns100.dundb.co.il/companies/600014799/index.asp

-Carol 

mollman@wustl.edu

935-6465

Using SIC and NAICS codes to build a list of companies

What are SIC and NAICS codes?

The Standard Industrial Classification (abbreviated 'SIC') is a United States government system for classifying industries by a four-digit code. Established in the 1930s, it is being supplanted by the six-digit North American Industry Classification System, which was released in 1997; however certain government departments and agencies, such as the U.S. Securities and Exchange Commission (SEC), still use the SIC codes. Many databases allow you to search by SIC or NAICS code.

How do I determine what SIC or NAICS codes to use?

One easy way to find a code is to use the Business and Company Resource Center database. Choose the Industry button from the opening page. Put in a keyword describing your industry. This can take some time. For instance, if you are looking for biotechnology companies, you won’t find any results under ‘biotechnology’ but you will find something under ‘research’:

SIC:  8731 - Commercial Physical and Biological Research

NAICS: 54171 - Research and Development in the Physical, Engineering, and Life Sciences

If you’re having difficulty identifying the right keywords, another way to find an SIC or NAICS code to use is to look up a company who is a leader in the field. Both Business and Company Resource Center and Hoover's Online Business Network are good sources for company searches, because they automatically list the primary SIC and NAICS codes for the firm.

What are the best databases to search using SIC and NAICS codes?

To find lists of companies, you can start your search in:

·         Dun & Bradstreet's Million Dollar Database

·         LexisNexis Academic    Choose ‘Business’ from the red bar at the top of the page, then look on the right column and choose’ Dossier Create a Company List’

·         Sorkins    To use SIC or NAICS codes, choose Combo or Industry searches, rather than Company.