Library Classroom Connection

MKT 370: Locating American Demographics articles

Your handout from class (Marketing Plans: Tackling Your Situation Analysis Research) directs your to American Demographics Magazine using the ABI/Inform database. We no longer carry that database, but we do carry it through LexisNexis Academic database.

To search only in the journal "American Demographics":

Step One: Select 'Business News" from dropdown menu.

Step Two: Select "Business and Finance" from dropdown Menu.

Step Three: enter your search term- probably the product you're looking for.

Step Four: set your date range. (I'd choose at least the last two years)

Step Five: Search this publication title:  Type in "American Demographics" with the quotation marks.

MKT 370: Where to find Lifestyle Market Analyst and Demographics USA Zip

Just a reminder that for the rest of the semester you can look for the Lifestyle Market Analyst and Demographics USA (zip edition) on reserve,  behind the circulation desk in our business library. You would normally find them in the Reference stacks, but we wanted to be sure they are easy to find when you need them.