Library Classroom Connection

Non-profit Organizations: Locating Information

Here are some tips for locating information concerning non-profit organizations:

1. Google the name of the organization and '990'.  This is the tax form for non-profits. It will contain a mission statement for the organization, contact information, financial information, trustees/staff/board of directors, etc.

2. Visit Guidestar.com.  You can search for non-profits and also view their 990's here. These reports include: past 990's, board of directors, contact information, financials, mission statement, etc.

3. Seek out the help of a Business School Library staff person or contact the Brown School of Social Work Library- Lori Siegel (314) 935-4064 lsiegel@wustl.edu

Example of a 990: http://www.mohistory.org/files/general/file_upload/Form_990_Public_2010.pdf

 

(KD 2/13)

Private label brands

A good database for finding data for private label brands is Passport (GMID) 

1. Go to the Business Library Database page and scroll down to Passport (GMID) click on it and accept the terms.  Then at the top right of the page do a search for private label brands.  They will be a lot of opinions from which to choose.  Here is an example:Download Private labels

There are a lot more on this page.

2. Go to the Business Library Database page and scroll down to Lexis Nexis Academic and do a seach for private label brands.  This will produce a list of many articles.  Choose those that apply.

 

Nov 2012 MC

Research in the database, Business Source Complete

Research in the database, Business Source Complete

Researching a case study

Go to the Business Library page  http://library.wustl.edu/units/business/

Click on databases on the left

Scroll down to Business Source Complete/ EBSCO HOST

Click and go to Advanced Search

Scroll down and check  case study

Scroll up and type in private label and select title from right hand drop down menu

Click Search

 

Researching article and industry overview

 

Go to the Business Library page  http://library.wustl.edu/units/business/

Click on databases on the left

Scroll down to Business Source Complete/ EBSCO HOST

Click and go to Advanced Search

Scroll down and check  Article and Industry Overview

Scroll up and in the box under private label, type growth and products

Click Search

International Marketing Guides

Here are some guides to help with your research.

Download CountryNotebookMarketAuditCompetitiveMarketAnalysis0212

Download Country Notebook- Cultural Analysis 0912

http://library.wustl.edu/units/business/pdf/CountryNotebookEconomicAnalysisresourcegrid.pdf

 

 

Adult Day Care

1. Go to the Business Library Website's A-Z list of databases http://apps.olin.wustl.edu/library/articles/db.cfm

2. Choose IBIS World

3. Type Adult Day Care into the search bar

4. Choose report titled Elderly & Disabled Services in the US - 62412 or Nursing Care Facilities in the US - 62311

KD (03/2012)

Cruise Lines/Carnival Cruises

cruises

For information on cruises (including Carnival) go to the Business Library database page  and scroll down to Mintel and click on that.  After agreeing to the terms and signing on to Mintel,  do a search in the top right corner on cruises. This will pull up some very useful reports.

From the Business Library database page, scroll to Business Insights, do a search on cuises.  There will be a lot of reports, but one good one is Global hotels, resorts, and cruise lines from Datamonitor.

From the Business Library database page, scroll to Business Source Complete and do a search for cruises which will bring up a number of very informative articles.

From the Business Library database page, scroll to Global Market Information Database, agree to terms and do a search in the right hand corner "Cruises".  This will pull up a number of reports including one on Carnival with facts, figures and a SWOT analysis.

From the Business Library database page, scroll to IBIS World, do a search for cruises.  There is a nice report about Ocean and water transportation in the US including information on Carnival Cruises.

MC 03/2012

IPAD2

1.  From the Business Library Database page, scroll down to Business Source Complete.  Do a search  for IPAD2.  

2.  There will be a number of articles.  Choose those that apply.

 

03/2012 MC

 

Pet Hotels/pet

1.  From the Business Libray Database Page click on IBIS.

2. Conduct a search at the top of the page for Pets.

3.  A number of reports and news articles will appear.  Pick those that apply.

4.  A Google search will also turn up a variety of subjects including http://petshotel.petsmart.com/.

03/2012 MC

Guide to Sources on Promotion

For most useful sources, go here:

http://www.olin.wustl.edu/docs/library/PromotionPlans2.pdf

For information on amount spent on specific brands and in which media, go to Ad$Spender, which can be found here.

http://apps.olin.wustl.edu/library/articles/db.cfm

ra 2/21/12

Pepsico

Passport (GMID)

1. Type 'Pepsico'
2. In left column, limit by geography to North America
3. Choose reports of interest

2/13/2012 RA